How DE Africa is connecting with a wider audience

Reaching a diverse and widespread audience across Africa demands more than traditional methods. At DE Africa, we continuously seek ways to make our communication simpler, more direct, and more inclusive. Our goal is simple: to ensure that anyone who wants to access our data, services, or support can do so easily and in real time.

One of the most important steps in this direction is the launch of the DE Africa WhatsApp platform. This is a centralised hub where people can engage directly with us, whether they need technical assistance, training updates, or quick answers to common questions. Previously, conversations were spread across multiple informal WhatsApp groups. Now, this platform consolidates them in one organised space. It is designed to make communication more efficient while keeping it personal.

The choice of WhatsApp was deliberate. With over 2 billion users worldwide and widespread use across Africa, WhatsApp has become the continent’s most practical tool for day-to-day communication. By creating a structured DE Africa platform on an app that people already use daily, we can connect with stakeholders where they are, instantly and reliably.

This approach has various advantages. Real-time updates and information are delivered directly to users’ phones, guaranteeing that nothing is missed. Audiences can connect instantly without having to learn new systems or platforms, and messages may be tailored to diverse groups, ensuring that materials remain relevant and valuable. The WhatsApp platform facilitates two-way communication, giving the community direct access to DE Africa while also allowing us to understand their needs.

To ensure the system works smoothly, DE Africa staff are receiving continuous training to handle queries efficiently while maintaining the responsiveness and personal connection that our community values.

This initiative reflects DE Africa’s commitment to innovation and inclusion. By making it easier to access information and support, the WhatsApp platform expands our reach and empowers more people to participate in Africa’s development journey through Earth observation data.

We invite our community to use the platform, stay connected with the latest updates, and engage in a dynamic space built for collaboration and shared learning. This is another step in ensuring that DE Africa remains accessible to everyone who can benefit from our tools and services.